Company profile

Roseman Fueling Simplicity, the Fueling Division of Roseman Engineering Ltd designs and manufactures computerized refueling and Automatic Vehicle Identification (AVI) Systems since 1978.

As a worldwide pioneer in AVI technology Roseman is a market leader providing complete solutions for automatic refueling and operational data collection for vehicle fleets.


Our highly skilled in-house R&D division includes interdisciplinary professionals from various areas such as Hardware (Control systems, RF, FO, Wireless), Software (Data communication, IT applications, and Database management), Mechanics and more. Our design and production is done according to strict international standards (ISO9000, CE, ETL, etc.) to assure long-lasting reliability.

The R&D division is committed to present the market innovative solutions based on patent-protected products that combine sophistication and simplicity, resulting field-proven solutions you can count on!


We in Roseman are proud to rely on prestigious customers list that are serviced by our devoted partners in two main vertical markets:

·        Public and Private Fuel Retail Stations

·        Home Based stations and Fleet management 

Among them are:

In Israel (Paz, Dor Alon, Ten and Sadash – fuel retail companies. Egged, Dan – public transportation, IDF), USA (AssetWorks, Fina), India (IOCL), Greece (EKO), Brazil (Petrobras, Ipiranga) and others.   


Our Solutions and Stand-alone products include:

·        Retail Management Solutions:

o       Automatic Refueling

o       On-line fuel transactions services

o       Fuel forecourt management

o       Convenience stores

o       Stock and suppliers management

o       Car-wash

·        Fleet Management Solutions:

o       Automatic data collection on fleet activities

·        Stand-Alone products:

o       Automatic Vehicle Identification (AVI)

o       Wireless Odometer Reader

o       Computerized car logger


Fueling simplicity is our goal to reduce your operational costs!


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